Effective August 19, 2026. Applies to all authorized resellers of PawHalo products in the United States.

1. Purpose

PawHalo has invested in building a premium brand and in supporting the independent pet specialty retailers who carry it. This Minimum Advertised Price ("MAP") Policy is intended to protect the value of the PawHalo brand and to allow our retail partners to earn a fair return on the shelf space, staff education, and customer service they invest in our products.

2. This Policy is Unilateral

This is a unilateral policy adopted by PawHalo. It is not an agreement, and PawHalo neither seeks nor will accept any assurance of compliance from any reseller. PawHalo will not discuss, negotiate, or accept conditions relating to this Policy. Resellers remain free at all times to set their own actual resale prices. This Policy governs advertised prices only.

3. MAP Prices

PawHalo will publish updated MAP prices in writing whenever they change. New MAP prices take effect on the date stated in that notice.

4. What Counts as Advertising

MAP applies to any price communicated to the public, including but not limited to: a reseller's own website and any product or category page; online marketplaces; search, social, display, and retargeting advertising; email and SMS campaigns; print, radio, television, and catalog advertising; in-store signage and circulars; and any coupon, promotion code, or automatic discount that causes a price below MAP to be displayed to the public before checkout.

5. What This Policy Does Not Restrict

• The actual price at which a reseller sells the product. Resellers may sell at any price they choose.
• Prices shown only after a product is added to a cart, or communicated privately (for example, by telephone or in person).
• Advertising the product at a price at or above MAP.

6. Exceptions

• Announced promotional windows. PawHalo may announce promotional periods during which a lower MAP applies. During an announced window, all channels — including PawHalo's own direct-to-consumer site and marketplace listings — are permitted to advertise at the promotional MAP, currently $16.99 for the 5.5 lb bag. Promotional windows and their dates are communicated to all authorized resellers in advance.
• Subscription pricing. Recurring-delivery or subscribe-and-save pricing is exempt from this Policy, provided the one-time purchase price displayed is at or above MAP.
• Clearance and discontinued inventory. Written authorization from PawHalo is required before advertising below MAP for clearance or discontinued items.
• Damaged or opened goods may be advertised below MAP if clearly identified as such.

7. Enforcement

PawHalo monitors advertised pricing across retail and online channels. Where PawHalo determines in its sole discretion that a reseller has advertised below MAP, PawHalo may, without prior notice and without discussion:

1. Issue a written notice identifying the violation;
2. Suspend or cancel pending and future orders;
3. Withdraw promotional support, co-op funds, and marketing materials;
4. Terminate the reseller's authorized status and cease all further sales.

PawHalo applies this Policy to all channels equally, including its own direct-to-consumer and marketplace listings.

8. Administration

PawHalo reserves the right to modify, suspend, or discontinue this Policy at any time, in whole or in part, and to change MAP prices, upon written notice. No employee, representative, or agent of PawHalo is authorized to grant exceptions, discuss the Policy, or solicit compliance.

9. Contact

Questions regarding authorized reseller status or MAP pricing may be directed to marketingteam@la-preferred.com.

PawHalo is a brand of La Preferred, Los Angeles, CA. © 2026 La Preferred. All rights reserved.